Business Chinese Characteristics: The Next Big (Export) Thing? July 21, 2015 0 Written by John Hartley. In my research field of Cultural Science, the role of ‘we’ and ‘they’ groups in organising knowledge is seen as crucial. Knowledge…
Business Shanghai Tang: China’s Aspiring Global Fashion Brand July 20, 2015 0 Written by Jonathan Schroeder, Janet Borgerson, and Zhiyan Wu. How do Chinese brands draw upon what we call 'Chinese brand culture' in order to create distinctively Chinese fashion?…
