China Who is the Chinese soccer consumer and why do Chinese watch soccer? March 2, 2018 0 Written by Sascha L. Schmidt. Although China is still a developing soccer market, it is attractive. Currently, 237 million Chinese consider soccer their “favorite sport”;…
Business Shanghai Tang: China’s Aspiring Global Fashion Brand July 20, 2015 0 Written by Jonathan Schroeder, Janet Borgerson, and Zhiyan Wu. How do Chinese brands draw upon what we call 'Chinese brand culture' in order to create distinctively Chinese fashion?…
Sustainable Development Reducing Food Waste to Boost China’s Long-term Food Security May 19, 2015 0 Written by Zhang-Yue Zhou. What is food waste? According to the Food and Agriculture Organization of the United Nations, food waste at the consumption stage is…
Business May Day or Mayday? China’s Golden Holidays Signal Development or Distress? May 1, 2012 0 By Mike Bastin. Once again China is witnessing another ‘Golden’ holiday or half-week with the annual May 1st Labour Day holiday upon us. But is…
Business Mercedes Brand Wins in China…but not in Chinese! April 30, 2012 2 By Mike Bastin. Not only will Mercedes victory in this year’s China Grand Prix take the motor racing world by surprise, it will also boost…
